Computational Trust in SocialWeb: Concepts, Elements, and Implications

Trust as a major part of human interactions plays an important role in addressing information overload and helping users collect reliable information in SocialWeb applications. This paper examines the current situation and future trends of computational trust for these systems. Achieving this, the authors present an overview of existing social trust mechanisms and identify their strengths and weaknesses through discussion and analysis. In this paper, the authors also provide a comprehensive framework of social trust-inducing factors that contribute to the trust formation process and discuss key research issues and challenges to find future research trends in computing trust in the SocialWeb context.